The payments landscape looks far different than it did even five years ago, and it will likely undergo even more rapid changes in the next five. We are moving further into the digital age, where a large portion of consumers Gen or those born after 1996. This group will make up 40% of all US consumers by 2020 and shops far differently than previous demographics.
Experiencing the rise of the gig economy and on-demand retail, Gen Z consumers seek instant and seamless online shopping experiences. They demand superior experiences through technology, as this is all they have ever known.