We all know consumers are growing more accustomed to getting the things they want quickly. From online shopping to ridesharing, mature industries are vastly changing as the companies focused on serving their customers quickly and efficiently win. This expectation of fast service is also spilling into the payments space as consumers expect to send and receive funds instantly, especially in business-to-consumer (B2C) transactions. This desire creates an opportunity for businesses looking to retain and attract customers and increase their market share.
“Consumers are demanding seamless, faster payments across the board,” said Sheree Thornsberry, Meta Financial Group and MetaBank EVP and Head of Payments. “Companies would be well served by offering this innovation to their customers.”
A recent survey of 1,214 U.S. adults conducted by MetaBank offers compelling evidence that consumers want faster payments, and the companies that meet this demand have a lot to gain. Moreover, the faster and more convenient a payment is, the more the consumers it.