The digital revolution is, without doubt, driving huge changes in consumer and given the development of e-commerce and m-commerce, electronic payments will continue to accelerate. New players in the industry such as Google, Apple, Amazon, Baidu, Alibaba, Tencent, Xiaomi (BATX) and more recently Facebook, have emerged to offer innovative solutions, change the environment and challenge the existing operator network.
According to the World Payments Report 2018, the total number of electronic transactions in the European Union is expected to grow at a compound annual growth rate (CAGR) of 12.7% between 2016 and 2021. In Europe, although it is a mature market, the rise in the CAGR is estimated to be 6.8%.